Someone's having a hard day. You add a smile, a kind word, a little light. Then you pass it on.
You already saw the moment. Now put yourself on the map. Add your city and watch the movement grow.
Pick your area. We only ever show a general location on the map, never your exact address.
“You don't have to be RICH to be a blessing.”
#AddItToTheBag
Someone's having a hard day, or could just use a little light. You notice the moment most people scroll right past.
You give whatever you've got. A smile, a hug, a kind word, a coffee, a helping hand, paying it forward. Big or small, it all counts.
You ask for nothing back except this: when their turn comes, they do it for the next person. That's the whole movement.
Drop your email and we'll send you the movement: the good-deed wall, ways to spread it, and how to bring "Add It To The Bag" to your own town.
🎁 Earn it, don't just sign up. Do one good deed and share it on the wall, and you're entered to win a free Add It To The Bag canvas tote, on us. Share your good deed →
Welcome to the movement. Now go add something to somebody's bag.
No spam, ever. Just the good stuff.
Available now
Your Add It To The Bag starter box: two heavyweight canvas totes (one natural, one black), a set of silicone wristbands, and gold logo stickers to hand out, packed in a keepsake heart box. Carry the reminder everywhere you go, and pass the kindness on.
Get the box · $25 →Ships nationwide.
Available now
A little reminder that rides on your wrist: someone did something kind, now it's your turn. Grab one for yourself, or a pack to keep a few and slip the rest onto the wrists of people who need the nudge.
Keep one, pass the rest on.
Free shipping, always · ships nationwide
Straight into the blessing pot. Every band you grab helps fund the next bag drop, a real bag filled and left out in the community for someone to find. Before each drop I post the spot: a landmark, an area, a little clue. Once it's up, folks go looking, and whoever finds it, it's theirs to keep. You wear the reminder on your wrist, and you help put a blessing straight into someone's hands. That's the whole movement, right there.
Not a someday idea. This already happened: Bag Drop #1, in Los Angeles.
Bag Drop #1: a real bag left near BMO Stadium with a $50 gift card inside. Whoever found it, kept it. Tap to watch the drop.
Here's the whole point of the pot: it grows. Bag Drop #1 was a $50 gift card. The more bands that go out, the fuller the pot gets, and the fuller the pot gets, the bigger the next drop becomes. Every band you grab raises the ceiling on somebody's blessing. You're not just buying a wristband. You're growing the pot, and the next person who finds a bag is going to feel it.
Watch the real drops on Instagram →This is where it all began. One small moment at a checkout, seen by over a million people.
Real people, real kindness. Every story here started with someone choosing to add it to the bag.
Every time you add it to the bag, tag it so the next person sees it's possible.
